Behaviour · 9 min The Forbidden Fruit Effect: Why Restriction Causes Bingeing The forbidden fruit effect is why restrictive diets often produce the bingeing they’re meant to prevent. Here’s what’s actually going on, and what works.
Behaviour · 6 min What Fighters Can Teach You About Losing Weight Before working with high-achieving professionals, I coached combat sports athletes through weight cuts. Here’s what fighters taught me about sustainable fat loss that applies to everyone.
Behaviour · 6 min How to Actually Hit Your 2026 Fitness Goals (And Why Most Fail) Most fitness resolutions fail by February. The fix is simpler than you think – plan for the whole year, not just the first month.
Behaviour · 6 min Why You Shouldn’t Become A Personal Trainer (Or Hire A Cheap One) The uncomfortable truth about becoming a personal trainer – and what it means if you’re thinking of hiring one.
Behaviour · 5 min How To Make Goals For 2025 Any time I start working with a new personal training client, the first thing we discuss is goals. What are you here for? What do you want to achieve? What do you want to get from coaching? This is an obvious starter question. It’s surprising though how often the answers to this are vague, uncertain […]
