About

Background

My experience as a coach

I started out in strength and conditioning, working with combat sports athletes: fighters in MMA, Muay Thai, kickboxing. The job involved getting people to peak physical condition and to a specific weight by a fixed deadline, with no excuses. That’s the environment where I learned how coaching actually works at the level of physiology, programming and nutrition: through extreme constraints, repeated cycles, and direct accountability.

Over time I started taking on clients outside combat sports. People with full-time jobs, families, and the kind of week that didn’t bend around training. They came to me because they wanted what fighters had: measurable progress, structure, results that came from a deliberate process, just without an actual fight at the end of it. The work translated more easily than I’d expected. Programming a system that holds up under deadline turns out to be very similar to programming a system that holds up under everyday life, just at a different pace.

These days the bulk of my coaching practice is with adults across SE London who want long-term physical change without the fitness-industry theatre. I still occasionally work with athletes when the right opportunity comes up, but the body of the work is with normal people.