1:1 coaching for visible changes that last
You’ve trained before, tried different approaches, and the results didn’t hold.
What I offer is something more deliberate: a plan that still makes sense six months in, and coaching that doesn’t fall apart the first time work gets busy or you go on holiday.
Inside the coaching
This is comprehensive coaching, covering training and nutrition together rather than as separate things bolted onto each other. Sessions are in person at the Commando Temple, an independent specialist gym in Deptford (SE8), and most clients train with me once or twice a week, depending on what works around the rest of their life.
- Weekly in-person sessions at the gym
- A full assessment at the start covering movement, posture, current fitness, and starting measurements, with ongoing tracking through the work
- A training programme that gets revised every 4–6 weeks based on how it’s actually going
- Nutrition handled as part of the coaching, not a meal plan you stop reading by week three
- Direct access between sessions for questions that come up mid-week
- Adjustments when life shifts: work stress, travel, injury, school holidays, all of it
There’s no fixed term. Most people start with a few months in mind, and some end up extending the work for years because it keeps being useful. Reviews happen at sensible intervals along the way.
Why my coaching is different
The whole thing is built around three principles.
Specific, visible goals
Training, nutrition, and the data we collect all serve concrete changes in how your body looks and how it performs. The targets are particular to you, not generic fitness benchmarks, and they’re things you can actually see and measure.
Evidence-built, results-adjusted
Generic templates don’t account for how your body responds, how your week looks, or what you can actually recover from. The plan changes based on what’s happening, not on what should be happening in theory.
Nutrition fully integrated
Most PTs either ignore it or hand you a meal plan and disappear. Nutrition runs alongside the training, with the same level of attention and the same iteration.
Tom Rawcliffe
I’m Tom Rawcliffe. I’ve been coaching for over a decade, mostly working with people on long-term physical changes: strength, shape, the way your body works day-to-day. My background is in strength and conditioning for combat sports, and I’ve worked with professional athletes, UFC contenders and world champions along the way.
These days the bulk of my coaching practice is with people in their 30s, 40s and 50s who want to look better and perform better and don’t have a fight to train for. What I bring to that work is the same level of attention I’d use in a fight camp, applied to a sustainable schedule for a normal life. The clients are different from the fighters I used to work with, but the standards I hold their training and nutrition to are the same.
More about mePeople who want to look better and perform better, and who are ready to commit time and money to making that happen properly. Most clients are in their 30s, 40s or 50s, with full lives and limited time. Some have trained for years, some are starting again after a long gap, some are entirely new to it. Training history matters less than the willingness to do the work consistently for a stretch of months.
If you want a quick fix, this isn’t that. The approach takes months, not weeks, and you won’t be reaching your goals in 30 or 60 days.
If you want a meal plan and a workout PDF without much else, also not that. The coaching is hands-on, and the value is in the ongoing work between us, not in the documents.
If your training history’s been a string of starts and stops and you’re hoping that this time the motivation will be different, I’d be honest: it probably won’t be. Coaching works because of structure, not motivation. If you can show up consistently for the structure, the motivation tends to follow.
Rates
| Frequency | Per session |
|---|---|
| Pay as you go | £90 |
| 1 session per week | £85 |
| 2 sessions per week | £80 |
| 3 sessions per week | £75 |
All sessions are 60 minutes. The more often you train, the lower the per-session rate. The first consultation session is free, with no obligation to commit.
Results, in their words
“When I first contacted Tom I was unsure - his pricing was a good bit higher than my budget. But I’d worked with cheaper trainers before and not gotten the results I wanted. In the first 10 weeks I lost 7kg, gained muscle and squatted my bodyweight for the first time. He’s 100% worth the money and the best investment I’ve made for my own training.”
Elliott B. · Creative Director
“Working with Tom has helped me build healthy habits into my day-to-day life. I’m down to around 88kg and still improving, while increasing my strength and flexibility. My entire life I’d been overweight and unhealthy. I’m finally in a place where I feel good, feel strong, and feel happy with my body and appearance.”
Pedro C. · London Business Owner
“I’d been to multiple high-end personal trainers. This is the most structured and effective system I’ve ever followed. Tom’s process is different. It works.”
Sarvesh R.
FAQ
What if I’m new to training?
Plenty of clients start that way. The first few weeks are a calibration: we work out where your actual starting point is, build the basics in, and develop the work from there. There’s no expectation you’ve trained before.
What if I have an injury or chronic issue?
Tell me on the discovery call. Almost everyone has something: an old back injury, a niggling shoulder, knees that complain on the stairs. Most things are workable around with some adjustment to programming. If something genuinely needs medical input first, I’ll say so.
Do you do online coaching?
The main work is in-person at the studio, but online coaching is available on request. If your situation calls for it - you’re outside London, you travel a lot, you can’t get to the studio regularly - get in touch and we’ll work something out.
How long do most people work with you?
There’s no fixed term. Some clients are around for three to six months and then move into maintenance on their own. Others stay on for years because they value having someone in the loop. Both are fine. The work itself doesn’t change much based on length, though the goals shift over time.
What happens in a discovery call?
10–15 minutes, free, no sales pitch. I’ll ask about what you’ve tried before, what you’re aiming for, and what your week actually looks like. You’ll ask me anything you want about how it works. If it’s a fit on both sides, the next step is a free 45–60 minute consultation at the gym, including a tour of the facility.
Book a discovery call
10–15 minutes, free, no sales pitch. We’ll work out whether 1:1 coaching is the right fit for you, and what the first few months would look like if it is. If it’s a fit on both sides, the next step is a free consultation at the gym.
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